The effect AI will have on digital products.

When AI becomes an expectation.

Products will understand our workflows and suggest the next action in context.

We can ask AI to perform actions, which will generate the outcomes for us.

Search will no longer be about finding things; it will be about answering questions and getting things done.

It reminds of the vision of Clippy, the quirky feature in Microsoft Office back in the day, finally coming to fruition.