The excitement in consumer tech is in cars

There was a time when I waited for Apple Keynotes with excitement.

Especially while Steve Jobs and his team redefined products for the consumer tech market, one after the other.

The Mac, iPod, and finally the iPhone that became the most disruptive consumer product of our lifetime.

Apple followed up the iPhone 1 release with a version after version that would make leaps for the smartphone user experience, and other tech giants would chime in with their developments. It was a creative time in design and tech.

Fast-forward until today, and the excitement is largely gone. Sure, it's nice to see small iterations, performance improvements, and new services. There just isn't much disruption happening anymore.

Maybe Augmented Reality glasses can bring some fireworks back soon. Until then, I'll watch 5-minute recaps of tech company keynotes.

There is another older industry with more excitement at the moment  — cars.

The car industry is moving at the speed of light. Cars that used to be mostly mechanical are turning into traveling supercomputers.

Tesla disrupted the market, bringing electric cars that are attractive to consumers and good for the environment.

The traditional car companies are all racing to meet the demand of this new market, spearheaded by Elon Musk, a total outsider.

There are so many twists and turns. Self-driving cars made in robot factories are overall interesting, and each brand is coming up with design features to make their vehicles stand out.

To give an example, here is the new Polestar model.

Polestar is a company born out of Volvo to compete with Tesla in the brave age. They're trying to redefine what sports cars are about, including a drone that can film while driving, a feature that could inspire influencers to buy it in bulks.