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The biggest opportunities in AI for product people

The biggest opportunities in AI for product people

Generative AI is creating exciting opportunities for people running products, dreaming up new products, and making products.

Let's dive into each of these opportunities and see how you can take advantage of them.

Running a Product

Popular tools like Figma and Notion have already jumped on the AI bandwagon.

Why? Because AI acts as a multiplier for users, helping them create from scratch, improve their work, and boost creativity. The best part? You don't need to be an AI engineer to harness this power.

Most products use APIs from services like OpenAI, making it easy to integrate AI features. While you'll need to cover API costs, you can offset this by charging users extra for these enhanced features. It's a win-win: you provide a better product and increase your revenue.

Dreaming Up New AI-Powered Products

Think of ChatGPT as the new Excel – widely used but requiring some skill to master. Just as frustrations with Excel led to specialized accounting and time-tracking apps, the complexities of prompt engineering present similar opportunities.

If you find yourself repeatedly using the same prompts, consider creating a product with a custom UI that streamlines this process. Users will appreciate a smooth, tailored solution to their specific needs. This is a greenfield chance to build something new and valuable in the AI space.

3. Making Products

The pace of innovation in AI is crazy, with groundbreaking products emerging daily. This rapid progress offers a unique opportunity to supercharge your product development process.

There are numerous AI tools available to help you create, many with free tiers:

  • Midjourney and Flux for text-to-image generation
  • Luma Labs and Runway for image/text-to-video creation
  • V0 for turning text into coded React UIs
  • Cursor AI for text-to-code conversion
  • ChatGPT, Claude, Grok, and Gemini for general AI assistance

These tools are paving the way towards Artificial General Intelligence (AGI), and embracing them can significantly boost your productivity and creativity.

Embrace!

The AI revolution is here, and it's creating opportunities for everyone – not just tech experts. Whether you're running a product, dreaming up new ideas, or building something from scratch, AI can help you work smarter and faster.