Apple entering XR?

The most anticipated Apple keynote in a long time on Monday.

People are expecting pro Reality headsets - rumors point in that direction.

Apple hasn't said anything about it yet, other than sending out WWDC invites with the tagline "Code new worlds."

It would be fun to see a new product category.

Apple keynotes have been about incremental improvements and internals for a long time. It would be fun to see a bold product move again.

If any company can bring new categories mainstream - it is Apple.

XR (AR/VR) could be getting its break in the spotlight as it's been used mainly by gamers and geeks so far.

Also, interesting to see if they provide answers to generative AI. It's one of the most significant opportunities on the market today. Maybe they've squandered their edge with a focus on privacy, as AI needs massive data.

Looking forward to seeing what they bring on Monday.